A Company of Owners

With Darin Martin, PhD and best-selling author of A Company of Owners and Think WOW!

What separates the Administrative Professionals who simply support the business from those who become indispensable to it?

They think like owners.

Join Daren Martin, PhD, WSJ and USA Today bestselling author of A Company of Owners and think/WOW: Exceptional Customer Experience for a high-energy session on two ideas that can fundamentally change the way you approach your role: take ownership of the outcome and never settle for ordinary when you have the opportunity to create WOW.

Daren’s A Company of Owners challenges people at every level of an organization to stop thinking like employees waiting for direction and start thinking like owners who see the bigger picture, take initiative, solve problems and act as though the success of the organization belongs to them. His newest book, think/WOW, takes that mindset one step further: How do you turn everyday interactions, ordinary responsibilities and seemingly small moments into experiences people remember?

For Administrative Professionals, these ideas hit especially close to home.

You sit at one of the most influential intersections in the organization. You see what your executive sees. You often see what they don't see. You interact with employees, customers, candidates, leaders, vendors and stakeholders across the business. And every day presents dozens of opportunities to either complete the task or improve the outcome.

Daren will challenge you to look at your role differently: to think beyond the job description, anticipate what could be better, take responsibility without waiting to be asked and bring an ownership mentality to everything you touch.

And then, make it WOW.

Because extraordinary support isn't always about doing something enormous. Often, it's noticing the small thing nobody else noticed, solving the problem before it reaches your executive, improving an experience that was merely adequate, or asking one powerful question:

“What would make this better?”

This is a session about becoming the kind of Administrative Professional who doesn't just get things done.

You make things better because you were there.