A Conversation With President Obama's Speechwriter, Terry Szuplat

An exclusive interview with Terry Szuplat, former White House speechwriter for President Barack Obama and bestselling author of Say It Well

What does it take to help one of the most recognizable leaders in the world walk onto a stage and deliver a message that people remember?

Terry Szuplat knows.

As a White House speechwriter for President Barack Obama, Terry spent years helping shape the words behind some of the most important moments of the Obama presidency. Today, as the bestselling author of Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience, he teaches leaders how to communicate with greater clarity, authenticity and impact.

Now, in this exclusive conversation with Admin Awards Founder Sunny Nunan, Terry is bringing those lessons directly to Administrative Professionals.

Because Admins are often far closer to an executive’s communication than anyone else. You know the audience. You know the context. You know how your executive actually speaks. You know when a message feels right, and often when it doesn’t.

So how can you use that proximity to help your executive communicate at their very best?

Sunny and Terry will go behind the curtain of presidential speechwriting to explore how powerful messages are actually built, what great speakers do before they ever step on stage, why authenticity matters more than polish, how memorable stories are found, and what happens when a message is simply trying to say too much.

They’ll also explore the role an exceptional Admin can play in the process: helping an executive understand the room, clarify what really needs to be said, uncover the stories and details that make a message human, protect the executive’s authentic voice and prepare them to walk into high-stakes moments with confidence.

You may never help write a presidential address.

But if you support a leader who speaks to employees, customers, boards, investors or the public, you have an opportunity to become one of the most valuable people behind the message.

And there may be no better person to learn that from than the man who helped President Barack Obama say it well.