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San Francisco Bay AreaOctober 25, 2019 | 6PM | Westin St. Francis SF Union Square

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dates & deadlines
Nominations DeadlineAugust 30

Nominations are submitted via our website (simply click the Nominate button) and includes the option of submitting nominations in one or more of the nine award categories. To view, the award categories and questions, go to the Awards and Eligibility page.

Cheers to Nominee Cocktail ReceptionSeptember 10City Club of San Francisco

The Cheers to Nominees Cocktail Reception kicks off the competition and is a celebration of all program Nominees prior to finalist announcements. Between 100-200 typically attend this special event and includes Nominees, their Supervisors, and other Nominators. This event is by invitation only and is complimentary.

Finalist Notification WeekWeek of September 23rd

Finalists are notified of their advancement in the competition during finalist notification week. This typically happens via email and our website but in some markets may be delivered in person by our Finalist Notification Street Team.

Admin Awards GalaOctober 25Westin St. Francis Union Square

The Admin Awards dinner gala is often referred to as the ‘Academy Awards for Admins’, is an extraordinary celebration of the contributions of Administrative Professionals and is where the nine Admin Awards winners are announced among an audience of hundreds of attendees. The Admin Awards gala includes a one-hour cocktail reception, an exceptional three-course meal, amazing music, extraordinary prizes valued at between $500 - $22,000 (varies by market) as well as a special high-quality gift for EVERY attending Admin.

About Colleen Barrett: Her Journey from Secretary to President of Southwest Airlines and the Award that Bears Her Name

The Colleen Barrett Award for Administrative Excellence is the most coveted and prestigious honor bestowed by The Admin Awards and is named after a legend in the administrative profession, a woman who first proved herself indispensable as corporate secretary to former Southwest Airlines CEO Herb Kelleher before ascending the ranks to President and COO of the Dallas-based company in 2001. Throughout her five-decade career at Southwest Colleen advanced from Legal Secretary to VP of Administration, to EVP of Customers to President and COO and President of one of the world’s most successful airlines. Since 2008 Colleen has served as President Emeritus of Southwest and is revered for her leadership and decision-making abilities, along with her dedication to ensuring the needs of customers, employees, and all other stakeholders are met. Colleen has won many business and industry awards including one of the most important, historic and visible aerospace awards in the world, the Wright Brothers Memorial Trophy which reflects a timeline of the most innovative inventors, explorers, industrialists, and public servants in aeronautics and astronautics.  

Colleen Barrett and Herb Kelleher

Colleen is also a fierce advocate for the administrative profession and she understands first-hand the extraordinary impact that high performing Admins have on an organization’s success. The Colleen Barrett Award honors Administrative Professionals who are following in her hallowed footsteps. Barrett has long credited Kelleher with helping her to succeed: “If you have a boss who will let you stretch,” she said, then you have opportunities to learn. With the Colleen Barrett Award, bosses also have an opportunity to show superstar admins how much their dedication to excellence means — and how far they too can potentially rise. The award will be presented by Barrett to an Administrative Professional who best exhibits those traits that helped her have an extraordinary impact in her role as an Admin and include: high proficiency, shares the same values as their organization, is passionately committed to their organization’s purpose, demonstrates a legendary passion for customer service internally and externally, and has a heart for employee advocacy. Colleen Barrett, Servant Leader and Superstar

Colleen Barrett presents the Colleen Barrett Award at the 2015 Dallas Admin Awards

Carolyn Piazza-UrozEA, Sr. VP of Ticket Sales and ServicesSan Francisco Giants
Terri GuessExecutive Assistant to the President and CEOSan Francisco Giants
Michelle MonaghanExecutive Assistant to EVP & Chief Accounting OfficerSalesforce
Rebecca GallagherExecutive AssistantSalesforce
Sue AllenExecutive Administrator to the Global Head of Roche Molecular SolutionsRoche Molecular Systems
Claudia RafelloExecutive Assistant to the CEO, HR & OperationsJivox
Lani CantuExecutive Administrator to the PresidentRoche Molecular Systems
Danielle DrewsExecutive Assistant to the SVP, FinanceSalesforce
Summer MatsudaAdministrative SupervisorPiper Jaffray
Chantal PerezExecutive AssistantPiper Jaffray
Nadia WardExecutive AssistantPiper Jaffrey
Jennifer BoldizarExecutive AssistantVituity
Kathryn WhittenburgExecutive AssistantVituity
Melissa SerranoExecutive AssistantYelp
Alexis HawkinsExecutive AssistantYelp
Kaitlan NorrodExecutive Assistant to the CEOSuperhuman
Kelly IklerExecutive Assistant to the CFO & CLOSnowflake

Contribute A Major Prize and All Eyes will be on your Company at the Gala

The Admin Awards, referred to by many as “The Academy Awards for Admins” is accepting a limited number of Major Prize contributions which will be awarded during “Prize Breaks” throughout the awards ceremony. Past prizes have included all-expenses-paid vacations, electronics, spa packages, gift cards, airline tickets, designer purses and much, much more! Our Prize Breaks have become legendary and represent a potent way to endear your brand to these deserving and connected Administrative Professionals while also enjoying the captive audience of 450-650 executive and administrative attendees during the ceremony (size varies by market).

Here’s how our prize partnership program works:

  • 14 companies are showcased during three “Prize Breaks” which happen intermittently in between the nine award presentations to an audience of Administrative Professionals, their executive counterparts and coworkers.
  • Minimum prize value is $500, subject to review and approval
  • Prize Partners receive prominent display of their logo and giveaway on the big 16’ screens for about one minute while the prize contribution is drawn.
  • Every Admin that attends the Gala is automatically entered to win one of the 14 major prizes. An est. 250 – 350 admins attend each Gala.
  • Prize Partners are given the contact list of Admins including email addresses for future follow up.
  • Prize Partners will receive one ticket to attend the Gala.
  • While not all prizes are accepted, those that we believe would delight our community of Administrative Professionals and include a value of over $500 (although many are in the $1,000 – $2,500 range) are what gets us most excited.
There sometimes is a cost to participate in the Major Prize program depending on the prize, est. prize value and other factors. To view more details or to submit your major prize for consideration, click here.

The Admin Awards recognizes administrative excellence in nine individual award categories, which may vary slightly from market to market to reflect the leading industries in each program area. Below is a list of all existing award categories and their respective markets in addition to the Founders Award which is the only company award offered by the Admin Awards and is described below. Nominators do have the ability to nominate an Administrative Professional in more than one award category although an admin can only be declared a finalist in one award category (the award category with the highest score from the judges is retained).

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Are you wondering if your boss or coworkers know about the Admin Awards? Submit their contact information here and we'll send them information about the Admin Awards so they can nominate!